Direct-to-Consumer Compliance (B2C) Overview
California law requires a recycling fee to be collected on certain electronic products containing embedded batteries when sold to California consumers. This requirement applies to direct-to-consumer (DTC) sales through CressiAmerica.com.
Cressi’s Responsibility (DTC)
When selling direct to consumers, Cressi acts as the seller of record and is responsible for:
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Determining which products are subject to the fee
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Applying the correct fee at checkout
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Displaying the fee clearly and transparently to customers
Fee Requirements
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Fee Rate: 1.5% of the product price
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Maximum Fee: $15 per item
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Applies To: Covered battery-embedded products sold to California consumers only
Where the Fee Must Appear
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Shopify Plus checkout / cart line item
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Order confirmation and customer receipt
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Displayed separately from product price
Approved Checkout Language
California Battery Recycling Fee: Certain electronic products sold in California that contain embedded batteries are subject to a state-mandated battery recycling fee.
Why This Matters
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Ensures compliance with California Public Resources Code
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Reduces regulatory risk ahead of DTC launch
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Aligns Cressi with best practices used by consumer electronics brands
